So, you have taken the first steps to establish your online presence and reputation. You’ve set up your pages on all of the important social media sites (Twitter, Facebook, Yelp, etc.), made sure to hire register your domain, and taken all of the preparatory steps necessary to keep your face online, but where do you go from here? Well, here are four tips, courtesy of the Huffington Post, for what to do to improve your online reputation from here.
1: Reviews go beyond review sites.
You can’t just monitor how you Brand Yourself on review sites to see how people are talking about it, you have to have some way to monitor other spaces like Twitter or Facebook for mentions of your company or your products. There are many ways to do this, from searching manually to setting up bots to alert you to mentions or even hiring others to do so, but whatever route you decide to take, expanding your view is absolutely necessary to maintaining your reputation online.
2: Make negative reviews work for you.
There is no way to keep your company from ever getting a negative review, but there is a way to make those negative reviews make your company look better. If you respond positively to the reviews, try to address the criticisms of your company or product without dismissing them, and try to make it up to the customer, your company will look better in the long run than if you simply got no negative reviews at all. Be careful, though, because responding negatively to negative reviews makes everyone look bad.
3: Don’t argue.
This goes hand-in-hand with the last tip, but never engage in arguments online on any of your company’s official pages. Whether this is in a response to a review, a comment, or any sort of communication, it will make your company look bad. It’s as simple as that.
4: Take your time.
Online reputation management is important, and no matter how much you streamline it, it will take time to do right. The temptation to automate as much as you can, with bots to respond to mentions and other techniques, will be there but you cannot give into it, because ORM is always better with a bit of a personal touch!